ABOUT MICHAEL
Twenty-five years of building things that ship.
I grew up in West Texas, studied software engineering, and left in my junior year to start building instead — and I never really stopped.
Over the last 25 years I've founded and sold companies across SEO, performance marketing, and telecom. I built and ran a full-service digital-marketing agency, drove $10M+ in affiliate commissions on a call-tracking platform I built from scratch, and — as founder and chief business-development officer — brought the relationships and the lion's share of the client base that scaled an SMS company to roughly 4 billion messages a year. I've been the engineer, the operator, the dealmaker, and the marketer, often all at once.
Along the way I learned what makes a business defensible, how to carry a product from a blank repo to real revenue — and, the hard way, what happens when the tech lives in someone else's hands. That lesson is exactly why I build the way I do now.
If there's a single throughline, it's how I operate: build a solid strategy, then act on it decisively. Focus and action are the core principle — decide the few things that actually matter, commit to them, and ignore the rest. Plans don't ship products; disciplined action on the right strategy does.
Today I run BoomSauce Labs as a lab of one: I direct a fleet of AI agents and ship production systems — PolyFire, TradeSphere, and more — in fintech and prediction markets, faster than most teams can plan a sprint. The range I spent two decades building is finally matched by tooling that lets one operator use all of it.
Off the clock I'm still the same West Texas kid who likes to take things apart and make them work — I think in systems and markets, and I'm happiest with something half-built in front of me. Amanda and I have been together going on 26 years and have four wonderful kids — three of our own and one adopted, two boys and two girls. None of what I've built would exist without her in it with me the whole way. Now I'm looking for the right remote role or partnership where that full range is worth something.
Full history on LinkedIn
