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Glossary
Reply rate
The percentage of sent emails that got a reply. The only metric in cold outreach that actually predicts revenue.
Reply rate is the ground truth of cold email effectiveness. It's harder to game than open rate, less affected by privacy features, and more correlated with downstream pipeline.
Industry medians for B2B cold outreach: 1–3% is typical, 5%+ is excellent, 10%+ usually indicates either a small high-quality list or a campaign that's genuinely hitting a nerve.
BoomSauce surfaces reply rate per sequence, per ICP segment, and per mailbox. The /benchmarks page shows network medians by industry so you can calibrate.
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