Playbooks

Four ways teams use BoomSauce.

Same platform, four shapes. The infrastructure is uniform; the cadence, domain math, and integration pattern shift to fit the motion.

Founder-led sales

Founder selling their own product, no SDR yet

Typical setup
1 domain · 5 mailboxes · 1.5K sends/mo
Monthly cost
~$30/mo + $25/yr

You're the salesperson. The signature is your name. Replies hit your inbox, not a shared one.

Five mailboxes (you@, hello@, founders@, etc.) split the load. Three-touch sequence over 14 days. Plain text, no images, no calendar links on first touch.

When a reply comes in, the sequence stops automatically and the conversation stays in your existing inbox via the same mailbox you sent from. No CRM context-switch.

  • Reply detection auto-pauses the sequence
  • Per-mailbox warmup keeps deliverability honest as you scale to 10+ mailboxes
  • Wallet-billed: pause for 2 weeks while you focus on demos, no monthly fee burning

Agency outbound (white-label)

Agency running outbound for 5–50 clients

Typical setup
1 domain per client · 5–25 mailboxes per client
Monthly cost
Scales linearly — typical 10-client agency: ~$300/mo + $250/yr

Each client gets their own tenant inside your account. Their domains, their mailboxes, their sequences, their wallet — but you operate it all from one login.

Bill clients on top of our cost. Our wholesale is your COGS. Resell warmup at $10/1K, sells at $3/1K, charge a setup fee per domain — you keep the spread.

Migrate clients in batches: bring their existing domains as BYOD (free) or buy fresh ones at $25/yr. Either way, DNS + SPF/DKIM/DMARC + warmup configure automatically.

  • Multi-tenant from the ground up — not bolted on
  • Per-client wallet means no co-mingled billing exposure
  • Partner program: 20% commission on every client you bring

RevOps + SDR team scaling

B2B SaaS with 3+ SDRs, scaling to 50K+ sends/mo

Typical setup
5–10 domains · 25–50 mailboxes
Monthly cost
~$500–$1,200/mo at production volume

You have SDRs, you have a CRM (Salesforce, HubSpot, Attio), and you have lead enrichment (Clay, Apollo data export). You don't need a fifth tool to manage the deal cycle — you need the rails to put high-volume cold mail in front of the right humans without burning your domain.

Run separate domains per ICP or per persona. Rotate mailboxes on a per-send basis. Pipe replies to your CRM via webhook. Suppress bounces globally so SDR A doesn't mail a contact that SDR B already burned.

Per-mailbox reputation surfaces the moment one starts drifting. Auto-pause kicks in before your IT team gets the abuse complaint.

  • Webhook-first integration — push reply events to Salesforce, HubSpot, Attio
  • Domain pools: run e-commerce ICP on cluster A, fintech on cluster B
  • API-driven: SDR ops can build internal tooling against our endpoints

Recruiting outbound

In-house recruiter or boutique recruiting firm

Typical setup
2–5 domains · 10–20 mailboxes
Monthly cost
~$150/mo + $50–$125/yr

Different audience, same physics. Recruiting outbound has the same deliverability constraints as B2B sales — high volume, cold contacts, reply-or-die — and almost every tool in this category was built for hiring marketing or applicant-tracking, not the cold sourcing motion.

Use BoomSauce as the rails: brand-aligned domains (talent.yourco.com or careers-at-yourco.com), per-recruiter mailboxes, sequence templates that respect candidate cadence (not weekly hammering).

The same warmup network, the same per-mailbox health scoring, the same SendGrid stats reconciliation. Just different copy.

  • No B2C TOS friction — we explicitly support recruiting outbound
  • Reply-first design fits the candidate experience (no spam reports = no domain death)
  • Bring your ATS via webhook for candidate-replied events

Don't see your motion? Most B2B outbound shapes work — these four are the most common.

Start a sequence

Stop renting tools. Own the rails.

Wallet starts at $0. Add a domain — or bring your own free — and you can be sending in under 30 minutes.

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